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White Paper: Guidelines
For A Successful CRM
Guidelines For A Successful CRM
Executive Summary:
Many organizations look to CRM software solutions to address sales or maybe customer service deficiencies or to respond to pressures from outside sources in activities such as partnering, or inventory management, or pressures to demonstrate compliance to regulations and so forth. The point is that it is often not a pro-active move, but rather a reactive one. The marketplace and the customer base is changing for everyone, and as a result, many organizations are looking towards CRM Software to extract best value from the marketing and sales processes. Prior to acquiring a CRM system, it is important to consider some fundamental rules for a successful CRM implementation, and to talk about the marketplace that CRM will service in the years to come. This paper will help teams responsible for CRM planning to focus on key strategies and future market trends. It is meant as a support for making good CRM choices based on pro-active planning.
